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GeoPoint – Location Intelligence | GeoMarketing | Route Optimization | GIS
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Healthcare & Pharma

Align sales territories, assess staff performance and gain insight on healthcare provision using spatial analytics to analyze, optimize and predict.

 

Territory Management

 

Optimize your field sales performance by designing and balancing your territories using your CRM data. Win bigger and better deals faster, boost sales rep productivity and reduce your field’s operational costs through location.

 

 

 

 

 

Healthcare Factor Analysis

 

Spatially analyze the social and environmental factors that affect health and apply those insights to proactively provide preventive services to underserved individuals.

 

 

 

 

Performance Management

 

Unlock insights on your organization’s performance across spatial dimensions. Whether it’s sales rep efficiency or point of sale productivity, Location Intelligence provides a unique opportunity to bring greater context to your existing performance management systems and define actionable insights which shift your teams into fifth gear.

 

 

 

 

 

Site Planning

 

For healthcare service providers to bring maximum value, Location Intelligence is crucial. CARTO allows you to bring context to mobility, socioeconomic and demographic data – unlocking insights which allow you to make the right decisions on opening, closing, repurposing or relocating sites.

 

 

 

 

 

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  • Banking & Insurance
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    Whether it’s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future.   Fraud Detection Make location your secret weapon to protect, defend and respond. Spatial analytics enables banks or insurance companies to spot anomalies fast - protecting your organization…
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    Whether you're opening, relocating, closing or repurposing a site, a bad location decision can cost you millions.   Monitor site performance across your network Analyze key performance drivers with in-depth customer profiling Fuse your online and offline sales data with third-party data to power your omnichannel strategy Serve your customer…

GeoMarketing

 
As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint’s offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using digital maps to generate intelligence with significance.

GeoPoint Competencies

  • Best Location service for public facilities and businesses;
  • Study of Areas of Influence;
  • Optimization and Simulations of Stores Network ;
  • Market and Competition
  • Target Group study of consumers;
  • Planning and Optimizing Routes ;
  • Marketing and Spacial Advertising solutions

Quick access to studies and analysis without the need to invest in the purchase of a GeoMarketing system combined with our experience is how we ensure that our customers get the customized solutions they need.

Strategic and Operational Benefits

  • Transparency and Macro Vision: All relevant information in a “look”
  • Quality: Sophisticated and realistic
  • Understanding: Replicable results
  • Reliability: impartial and factual assessment;
  • Simulation: Impact of relocation, closure or opening of a location
  • Market Insight: Know the strengths and weaknesses of your competitors
  • Benchmarking: Assessment in relation to market practices
  • Cost Efficiency: Enormous cost savings and travel times
  • Standardized and Centralized:Comparable results in all countries or business areas
  • Risk Mitigation: Identification of acquisitions, franchisees and risky clients

 

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      We help business capturing all the value from their and our data and transform it into a sustainable competitive advantage Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer…
  • Site Planning
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    Whether you're opening, relocating, closing or repurposing a site, a bad location decision can cost you millions.   Monitor site performance across your network Analyze key performance drivers with in-depth customer profiling Fuse your online and offline sales data with third-party data to power your omnichannel strategy Serve your customer…
  • Banking & Insurance
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    Whether it’s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future.   Fraud Detection Make location your secret weapon to protect, defend and respond. Spatial analytics enables banks or insurance companies to spot anomalies fast - protecting your organization…

Analytics

 

We help business capturing all the value from their and our data
and transform it into a sustainable competitive advantage

Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, descriptive analytics, cognitive analytics, Big Data Analytics, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modelling, web analytics, call analytics, speech analytics, sales force sizing and optimization, price and promotion modelling, predictive science, credit risk analysis, and fraud analytics. Since analytics can require extensive computation (Big Data), the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics.

Descriptive & Diagnostic Analytics

Visualize and analyse your data for better understanding and decision making

Hindsight: “What happened?” Oversight: “What is happening?”

  • GIS
  • Databases
  • Dashboards
  • Business intelligence
  • Web data extraction
  • Data cleansing
  • Problem structuring
  • Data and model visualization
  • Descriptive statistical analysis
  • Data exploration and pattern detection

 

Predictive & Inquisitive Analytics

vizualize_carto_location_intelligence
Learning: “Why does it happen?” Foresight: “What will happen?”

Diagnose: ‘Why did something happened at a certain moment in the past ?”. Use a variety of statistical, modelling, data mining, and machine learning techniques to study recent and historical data in order to make predictions about the future.

  • Inferential statistical analysis (controlled experiments, non-parametric techniques)
  • Data mining & Machine learning (classification, regression, factor analysis, clustering, deep learning, reinforcement learning)
  • Forecasting and Prediction
  • Simulation, Risk, Uncertainty, and Scenario Planning

 

 

 

Prescriptive & Optimization Analytics

Insight: “How should it happen?”

  • Optimization & planning (heuristics, mathematical programming, constraint satisfaction, solvers)
  • Multicriteria evaluation
  • Portfolio optimization & resource allocation
  • Project planning and resource scheduling
  • Behavioral sciences & nudging
  • Negotiation, conflict, and game theory

 

 

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      Turn Location Data into Business Outcomes CARTO based solutions adapted to your business     For Business Analysts Escape the GIS Handcuffs Solve spatial challenges with third party location data streams, advanced spatial analysis, and interactive self‑service Location Intelligence applications. Put your location data to work to optimize business…
  • GeoMarketing
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      As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
  • Retail
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    Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement.   Site Planning 90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline…

Location Intelligence Solutions

 

Turn Location Data into Business Outcomes

CARTO based solutions adapted to your business

 

 

For Business Analysts

Escape the GIS Handcuffsvizualize_carto_location_intelligence

Solve spatial challenges with third party location data streams, advanced spatial analysis, and interactive self‑service Location Intelligence applications. Put your location data to work to optimize business processes and predict future outcomes, leading to more efficient delivery routes, better behavioural marketing, strategic store placements and more.

 

 

 

 

 

For Data Scientists

Inject Location Intelligence into
your data science workflows

Interactively analyse and visualize location data directly in your Jupyter Notebook workflows. Enrich data from any source including Hadoop and AWS with third party location data streams and make accurate business predictions and spatial models from a single environment.

 

 

 

 

 

 

For Developers

The Modern Way to Build Location Intelligence Apps

Create powerful and flexible location solutions with fully customized look and feel. Skip the complicated GIS developer libraries and backend setup to focus on creating elegant and responsive business user experiences. Jumpstart location app development and deliver business outcomes exactly as required.

 

 

 

 

Related subject

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      We help business capturing all the value from their and our data and transform it into a sustainable competitive advantage Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer…
  • GeoMarketing
    72
      As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
  • Retail
    70
    Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement.   Site Planning 90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline…

Site Planning

Whether you’re opening, relocating, closing or repurposing a site, a bad location decision can cost you millions.

 

Monitor site performance across your network

  • Analyze key performance drivers with in-depth customer profiling
  • Fuse your online and offline sales data with third-party data to power your omnichannel strategy
  • Serve your customer through the right channel, in the right place at the right time.

 

 

 

 

Compare site performance

  • Perform simple and intuitive cannibalisation analysis at maximum granularity
  • Make decisions on where to consolidate in your network
  • Identify low-performing sites for potential closure or repurposing

 

 

 

 

Analyze competitor site locations

  • Map your competitors and their catchment areas
  • Visualize your catchment areas relative to competitors
  • Drive your expansion strategy considering competitor density in the area

 

 

 

Predict the success of future sites

  • Prioritize portfolio investment decisions
  • Use more location context in your roll-out strategy using Reveal’s Target Index functionality
  • Forecast sales and profits in new venues using Machine Learning

 

 

 

 

 

 

Related subject

  • Banking & Insurance
    95
    Whether it’s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future.   Fraud Detection Make location your secret weapon to protect, defend and respond. Spatial analytics enables banks or insurance companies to spot anomalies fast - protecting your organization…
  • GeoMarketing
    86
      As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
  • Retail
    66
    Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement.   Site Planning 90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline…

Retail

Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement.
 

Site Planning

90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation – let Location Intelligence power your gravity modelling. Create a profitable offline footprint which makes sense for your customers – using data to find the perfect balance between ecommerce and brick and mortar.

 

Indoor Mapping

Forget about expensive proprietary hardware and discover our rapid-deployment solution. Improve customer experience, boost operational efficiency and accelerate your revenues by answering those burning commercial and operational questions with actionable insights for your shopping mall.

 

 

 

 

 

Geomarketing

Analyze, understand and target your customers using demographic and socioeconomic spatial analytics. Make your campaigns more data-driven, accelerate your conversion rates through location and find new opportunities to boost revenues.

 

 

 

 

 

 

 

Supply Chain Network Design

Profits for your company can rocket if you achieve sufficient savings in your supply chain. Keeping costs down and reliability up by designing your network to minimize product handling with location data can trigger double-digit savings.

 

 

 

 

 

 

Territory Management

Optimize your field sales performance by designing and balancing your territories using your CRM data. Win bigger and better deals faster, boost sales rep productivity and reduce your field’s operational costs through location.

 

 

 

 

 

Related subject

  • GeoMarketing
    71
      As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
  • Location Intelligence Solutions
    70
      Turn Location Data into Business Outcomes CARTO based solutions adapted to your business     For Business Analysts Escape the GIS Handcuffs Solve spatial challenges with third party location data streams, advanced spatial analysis, and interactive self‑service Location Intelligence applications. Put your location data to work to optimize business…
  • Banking & Insurance
    68
    Whether it’s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future.   Fraud Detection Make location your secret weapon to protect, defend and respond. Spatial analytics enables banks or insurance companies to spot anomalies fast - protecting your organization…

Banking & Insurance

Whether it’s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future.

 

Fraud Detection

Make location your secret weapon to protect, defend and respond.

Spatial analytics enables banks or insurance companies to spot anomalies fast – protecting your organization from the economic impact of fraudsters.

 

 

 

 

 


Risk Assessment

Measure and predict risk ahead of time.

Optimize your insurance underwriting, perform modelling around location and diversify your portfolio by analysing your capacity more efficiently.

 

 

 

 

Site Planning


Leverage the abundance of location data out there to build an ATM and branch footprint which makes sense for your customers. Whether it’s opening, closing, repurposing or relocation – let Location Intelligence power your decisions.

 

 

 

 

Geomarketing

Analyse, target and acquire new customers using demographic and socio-economic spatial analytics to boost your market share. Make your campaigns more data-driven, accelerate your conversion rates through location and find new opportunities to boost revenues.

 

 

 

 

 

 

Related subject

  • Site Planning
    95
    Whether you're opening, relocating, closing or repurposing a site, a bad location decision can cost you millions.   Monitor site performance across your network Analyze key performance drivers with in-depth customer profiling Fuse your online and offline sales data with third-party data to power your omnichannel strategy Serve your customer…
  • GeoMarketing
    85
      As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
  • Retail
    68
    Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement.   Site Planning 90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline…

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