{"id":244,"date":"2018-06-12T16:05:54","date_gmt":"2018-06-12T15:05:54","guid":{"rendered":"http:\/\/www.geopoint.pt\/?page_id=244"},"modified":"2018-06-26T12:58:06","modified_gmt":"2018-06-26T11:58:06","slug":"analytics","status":"publish","type":"page","link":"https:\/\/www.geopoint.pt\/en\/analytics\/","title":{"rendered":"Analytics"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h5><em>We help business capturing all the <strong>value<\/strong> from their and our <strong>data<\/strong><br \/>\nand transform it into a <strong>sustainable competitive advantage<\/strong><\/em><\/h5>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-355\" src=\"http:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/analytics_main.png\" alt=\"\" width=\"356\" height=\"323\" srcset=\"https:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/analytics_main.png 800w, https:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/analytics_main-300x272.png 300w, https:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/analytics_main-768x695.png 768w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/em><\/p>\n<p>Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.<\/p>\n<p>Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, descriptive analytics, cognitive analytics, Big Data Analytics, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modelling, web analytics, call analytics, speech analytics, sales force sizing and optimization, price and promotion modelling, predictive science, credit risk analysis, and fraud analytics. Since analytics can require extensive computation (Big Data), the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics.<\/p>\n<p><a name=\"Descriptive\"><\/a><\/p>\n<h3><b>Descriptive<\/b><b> &amp; <\/b><b>Diagnostic<\/b> <b>Analytics<\/b><\/h3>\n<p>Visualize and analyse your data for better understanding and decision making<i><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-391\" src=\"http:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/03-Public-Dashboard-930x582-600x375.png\" alt=\"\" width=\"486\" height=\"304\" srcset=\"https:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/03-Public-Dashboard-930x582-600x375.png 600w, https:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/03-Public-Dashboard-930x582-600x375-300x188.png 300w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/strong><\/i><\/p>\n<p><strong><i>Hindsight<\/i><i>: \u201c<\/i><i>What<\/i> <i>happened<\/i><i>?\u201d <\/i><i>Oversight<\/i><i>: \u201c<\/i><i>What<\/i> <i>is<\/i><\/strong><i><strong> happening?\u201d<\/strong><\/i><\/p>\n<ul>\n<li>GIS<\/li>\n<li>Databases<\/li>\n<li>Dashboards<\/li>\n<li>Business intelligence<\/li>\n<li>Web data extraction<\/li>\n<li>Data cleansing<\/li>\n<li>Problem structuring<\/li>\n<li>Data and model visualization<\/li>\n<li>Descriptive statistical analysis<\/li>\n<li>Data exploration and pattern detection<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<a name=\"Predictive\"><\/a><\/p>\n<h3><b>Predictive<\/b><b> &amp; <\/b><b>Inquisitive<\/b> <b>Analytics<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77 alignright\" src=\"http:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/vizualize-1024x633.png\" alt=\"vizualize_carto_location_intelligence\" width=\"464\" height=\"287\" srcset=\"https:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/vizualize-1024x633.png 1024w, https:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/vizualize-300x186.png 300w, https:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/vizualize-768x475.png 768w, https:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/vizualize.png 1468w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><br \/>\n<strong><i>Learning: \u201cWhy does it happen?\u201d <\/i><i>Foresight<\/i><i>: \u201c<\/i><i>Wha<\/i><\/strong><strong><i>t<\/i> <i>will<\/i> <i>happen<\/i><i>?\u201d<\/i><\/strong><\/p>\n<p>Diagnose: \u2018Why did something happened at a certain moment in the past ?\u201d. Use a variety of statistical, modelling, data mining, and machine learning techniques to study recent and historical data in order to make predictions about the future.<\/p>\n<ul>\n<li>Inferential statistical analysis (controlled experiments, non-parametric techniques)<\/li>\n<li>Data mining &amp; Machine learning (classification, regression, factor analysis, clustering, deep learning, reinforcement learning)<\/li>\n<li>Forecasting and Prediction<\/li>\n<li>Simulation, Risk, Uncertainty, and Scenario Planning<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<br \/>\n<a name=\"Prescriptive\"><\/a><\/p>\n<h3><b>Prescriptive<\/b><b> &amp; <\/b><b>Optimization<\/b> <b>Analytics<\/b><\/h3>\n<p><strong><i>Insight: \u201cHow should it happen?\u201d<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-91\" src=\"http:\/\/www.geopoint.pt\/wp-content\/uploads\/2018\/06\/flee_routing_large.png\" alt=\"\" width=\"511\" height=\"269\" \/><\/i><\/strong><\/p>\n<ul>\n<li>Optimization &amp; planning (heuristics, mathematical programming, constraint satisfaction, solvers)<\/li>\n<li>Multicriteria evaluation<\/li>\n<li>Portfolio optimization &amp; resource allocation<\/li>\n<li>Project planning and resource scheduling<\/li>\n<li>Behavioral sciences &amp; nudging<\/li>\n<li>Negotiation, conflict, and game theory<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"cprp_section_title\">Related subject<\/h2><div class=\"cprp_items list \"><ul><li><div class=\"cprp_data\"><div class=\"cprp_title\"><a href=\"https:\/\/www.geopoint.pt\/en\/geomarketing\/\" title=\"GeoMarketing\">GeoMarketing<\/a><\/div><div class=\"cprp_percentage\">72<\/div><div class=\"cprp_excerpt\"><span class=\"cprp_excerpt_content\">&nbsp; As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using&hellip;<\/span><\/div><\/div><\/li><li><div class=\"cprp_data\"><div class=\"cprp_title\"><a href=\"https:\/\/www.geopoint.pt\/en\/retalho\/\" title=\"Retail\">Retail<\/a><\/div><div class=\"cprp_percentage\">65<\/div><div class=\"cprp_excerpt\"><span class=\"cprp_excerpt_content\">Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement. &nbsp; Site Planning 90% of retail transactions still take place offline. Whether it\u2019s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline&hellip;<\/span><\/div><\/div><\/li><li><div class=\"cprp_data\"><div class=\"cprp_title\"><a href=\"https:\/\/www.geopoint.pt\/en\/banca-e-seguros\/\" title=\"Banking &amp; Insurance\">Banking & Insurance<\/a><\/div><div class=\"cprp_percentage\">64<\/div><div class=\"cprp_excerpt\"><span class=\"cprp_excerpt_content\">Whether it\u2019s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future. &nbsp; Fraud Detection Make location your secret weapon to protect, defend and respond. Spatial analytics enables banks or insurance companies to spot anomalies fast - protecting your organization&hellip;<\/span><\/div><\/div><\/li><\/ul><\/div><div style=\"clear:both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; We help business capturing all the value from their and our data and transform it into a sustainable competitive advantage Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.geopoint.pt\/en\/analytics\/\" title=\"Analytics\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[],"tags":[15,12,7,5,6],"class_list":["post-244","page","type-page","status-publish","hentry","tag-analytics","tag-datascience","tag-geomarketing","tag-locationintelligence","tag-gis"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/pages\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":66,"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/pages\/244\/revisions"}],"predecessor-version":[{"id":449,"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/pages\/244\/revisions\/449"}],"wp:attachment":[{"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geopoint.pt\/en\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}