geomarketing

As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint’s offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using digital maps to generate intelligence with significance.

GeoPoint Competencies

Best Location service for public facilities and businesses;
Study of Areas of Influence;
Optimization and Simulations of Stores Network ;
Market and Competition
Target Group study of consumers;
Planning and Optimizing Routes ;
Marketing and Spacial Advertising solutions

Quick access to studies and analysis without the need to invest in the purchase of a GeoMarketing system combined with our experience is how we ensure that our customers get the customized solutions they need.

Strategic and Operational Benefits

Transparency and Macro Vision: All relevant information in a “look”
Quality: Sophisticated and realistic
Understanding: Replicable results
Reliability: impartial and factual assessment;
Simulation: Impact of relocation, closure or opening of a location
Market Insight: Know the strengths and weaknesses of your competitors
Benchmarking: Assessment in relation to market practices
Cost Efficiency: Enormous cost savings and travel times
Standardized and Centralized:Comparable results in all countries or business areas
Risk Mitigation: Identification of acquisitions, franchisees and risky clients

Related subject

Analytics
10000
We help business capturing all the value from their and our data and transform it into a sustainable competitive advantage Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer…
Site Planning
86
Whether you're opening, relocating, closing or repurposing a site, a bad location decision can cost you millions. Monitor site performance across your network Analyze key performance drivers with in-depth customer profiling Fuse your online and offline sales data with third-party data to power your omnichannel strategy Serve your customer…
Banking & Insurance
85
Whether it’s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future. Fraud Detection Make location your secret weapon to protect, defend and respond. Spatial analytics enables banks or insurance companies to spot anomalies fast - protecting your organization…

Analytics

We help business capturing all the value from their and our data
and transform it into a sustainable competitive advantage

Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, descriptive analytics, cognitive analytics, Big Data Analytics, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modelling, web analytics, call analytics, speech analytics, sales force sizing and optimization, price and promotion modelling, predictive science, credit risk analysis, and fraud analytics. Since analytics can require extensive computation (Big Data), the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics.

Descriptive & Diagnostic Analytics

Visualize and analyse your data for better understanding and decision making

Hindsight: “What happened?” Oversight: “What is happening?”

GIS
Databases
Dashboards
Business intelligence
Web data extraction
Data cleansing
Problem structuring
Data and model visualization
Descriptive statistical analysis
Data exploration and pattern detection

Predictive & Inquisitive Analytics

vizualize_carto_location_intelligence
Learning: “Why does it happen?” Foresight: “What will happen?”

Diagnose: ‘Why did something happened at a certain moment in the past ?”. Use a variety of statistical, modelling, data mining, and machine learning techniques to study recent and historical data in order to make predictions about the future.

Inferential statistical analysis (controlled experiments, non-parametric techniques)
Data mining & Machine learning (classification, regression, factor analysis, clustering, deep learning, reinforcement learning)
Forecasting and Prediction
Simulation, Risk, Uncertainty, and Scenario Planning

Prescriptive & Optimization Analytics

Insight: “How should it happen?”

Optimization & planning (heuristics, mathematical programming, constraint satisfaction, solvers)
Multicriteria evaluation
Portfolio optimization & resource allocation
Project planning and resource scheduling
Behavioral sciences & nudging
Negotiation, conflict, and game theory

Related subject

Location Intelligence Solutions
78
Turn Location Data into Business Outcomes CARTO based solutions adapted to your business For Business Analysts Escape the GIS Handcuffs Solve spatial challenges with third party location data streams, advanced spatial analysis, and interactive self‑service Location Intelligence applications. Put your location data to work to optimize business…
GeoMarketing
72
As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
Retail
65
Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement. Site Planning 90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline…

Location Intelligence Solutions

Turn Location Data into Business Outcomes

CARTO based solutions adapted to your business

For Business Analysts

Escape the GIS Handcuffs

Solve spatial challenges with third party location data streams, advanced spatial analysis, and interactive self‑service Location Intelligence applications. Put your location data to work to optimize business processes and predict future outcomes, leading to more efficient delivery routes, better behavioural marketing, strategic store placements and more.

For Data Scientists

Inject Location Intelligence into
your data science workflows

Interactively analyse and visualize location data directly in your Jupyter Notebook workflows. Enrich data from any source including Hadoop and AWS with third party location data streams and make accurate business predictions and spatial models from a single environment.

For Developers

The Modern Way to Build Location Intelligence Apps

Create powerful and flexible location solutions with fully customized look and feel. Skip the complicated GIS developer libraries and backend setup to focus on creating elegant and responsive business user experiences. Jumpstart location app development and deliver business outcomes exactly as required.

Related subject

Analytics
78
We help business capturing all the value from their and our data and transform it into a sustainable competitive advantage Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer…
GeoMarketing
72
As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
Retail
70
Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement. Site Planning 90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline…

Site Planning

Whether you’re opening, relocating, closing or repurposing a site, a bad location decision can cost you millions.

Monitor site performance across your network

Analyze key performance drivers with in-depth customer profiling

Fuse your online and offline sales data with third-party data to power your omnichannel strategy

Serve your customer through the right channel, in the right place at the right time.

Compare site performance

Perform simple and intuitive cannibalisation analysis at maximum granularity

Make decisions on where to consolidate in your network

Identify low-performing sites for potential closure or repurposing

Analyze competitor site locations

Map your competitors and their catchment areas

Visualize your catchment areas relative to competitors

Drive your expansion strategy considering competitor density in the area

Predict the success of future sites

Prioritize portfolio investment decisions

Use more location context in your roll-out strategy using Reveal’s Target Index functionality

Forecast sales and profits in new venues using Machine Learning

Related subject

Banking & Insurance
95
Whether it’s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future. Fraud Detection Make location your secret weapon to protect, defend and respond. Spatial analytics enables banks or insurance companies to spot anomalies fast - protecting your organization…
GeoMarketing
86
As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
Retail
66
Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement. Site Planning 90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline…

Retail

Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement.

Site Planning

90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation – let Location Intelligence power your gravity modelling. Create a profitable offline footprint which makes sense for your customers – using data to find the perfect balance between ecommerce and brick and mortar.

Indoor Mapping

Forget about expensive proprietary hardware and discover our rapid-deployment solution. Improve customer experience, boost operational efficiency and accelerate your revenues by answering those burning commercial and operational questions with actionable insights for your shopping mall.

Geomarketing

Analyze, understand and target your customers using demographic and socioeconomic spatial analytics. Make your campaigns more data-driven, accelerate your conversion rates through location and find new opportunities to boost revenues.

Supply Chain Network Design

Profits for your company can rocket if you achieve sufficient savings in your supply chain. Keeping costs down and reliability up by designing your network to minimize product handling with location data can trigger double-digit savings.

Territory Management

Optimize your field sales performance by designing and balancing your territories using your CRM data. Win bigger and better deals faster, boost sales rep productivity and reduce your field’s operational costs through location.

Related subject

GeoMarketing
71
As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
Location Intelligence Solutions
70
Turn Location Data into Business Outcomes CARTO based solutions adapted to your business For Business Analysts Escape the GIS Handcuffs Solve spatial challenges with third party location data streams, advanced spatial analysis, and interactive self‑service Location Intelligence applications. Put your location data to work to optimize business…
Banking & Insurance
68
Whether it’s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future. Fraud Detection Make location your secret weapon to protect, defend and respond. Spatial analytics enables banks or insurance companies to spot anomalies fast - protecting your organization…

Banking & Insurance

Whether it’s risk assessment or fraud detection, exploiting location data enables financial service organizations to make smarter decisions and predict the future.

Fraud Detection

Make location your secret weapon to protect, defend and respond.

Spatial analytics enables banks or insurance companies to spot anomalies fast – protecting your organization from the economic impact of fraudsters.

Risk Assessment

Measure and predict risk ahead of time.

Optimize your insurance underwriting, perform modelling around location and diversify your portfolio by analysing your capacity more efficiently.

Site Planning

Leverage the abundance of location data out there to build an ATM and branch footprint which makes sense for your customers. Whether it’s opening, closing, repurposing or relocation – let Location Intelligence power your decisions.

Geomarketing

Analyse, target and acquire new customers using demographic and socio-economic spatial analytics to boost your market share. Make your campaigns more data-driven, accelerate your conversion rates through location and find new opportunities to boost revenues.

Related subject

Site Planning
95
Whether you're opening, relocating, closing or repurposing a site, a bad location decision can cost you millions. Monitor site performance across your network Analyze key performance drivers with in-depth customer profiling Fuse your online and offline sales data with third-party data to power your omnichannel strategy Serve your customer…
GeoMarketing
85
As a provider of an integrated and complete offer in the GIS and GeoBI areas, GeoPoint's offer is not limited to consultancy and complete software implementation, but also to the development of customized, fully customized studies and services. GeoPoint combines your information with population, market and economic data, using…
Retail
68
Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement. Site Planning 90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline…

GeoMarketing

GeoPoint Competencies

Strategic and Operational Benefits

Related subject

Analytics

We help business capturing all the value from their and our data and transform it into a sustainable competitive advantage

Descriptive & Diagnostic Analytics

Predictive & Inquisitive Analytics

Prescriptive & Optimization Analytics

Related subject

Location Intelligence Solutions

Turn Location Data into Business Outcomes

CARTO based solutions adapted to your business

For Business Analysts

Escape the GIS Handcuffs

For Data Scientists

Inject Location Intelligence into your data science workflows

For Developers

The Modern Way to Build Location Intelligence Apps

Related subject

Site Planning

Monitor site performance across your network

Compare site performance

Analyze competitor site locations

Predict the success of future sites

Related subject

Retail

Site Planning

Indoor Mapping

Geomarketing

Supply Chain Network Design

Territory Management

Related subject

Banking & Insurance

Fraud Detection

Risk Assessment

Site Planning

Geomarketing

Related subject

We help business capturing all the value from their and our data
and transform it into a sustainable competitive advantage

Inject Location Intelligence into
your data science workflows